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Brand Awarness, Do You Have It?

The three I’s of brand awareness.

You may not be in need of a hiking bag at this moment, but you know that certain brands perform better than others. Maybe you don’t plan to buy running shoes at all, but that interesting TV ad you saw the other day makes you feel that it is the only running shoes that matter.

According to the website of FollowUp Power, online customer relationship management solutions, are there to help you streamline your customer’s buying journey. But before thinking about streamlining your business process, you have to make it start first. Awareness is what introduces your product to the buyer; and without it, the whole purchase cycle wouldn’t even start.

But how do you let your potential customers be aware of what you can offer? When promoting brand awareness, consider these three I’s:


Relevance is what engages your potential customers to your product. Offer products and services that actually promise results. Do you expect them to be entertained or to be informed? Do you offer solutions? Make your goals known through your marketing campaign. By then, you are allowing your brand to be known as something that helps.


People seldom search for products or services in Google. More and more people are using their social media as their tool in finding the right goods. This is because they were fed up of all the sales talk. They want connection; they want experience, which social media can provide. So, get your brand a human face and engage with your potential clients with a personal touch.


In any business, your final goal shouldn’t be purchase; it should be loyalty. Also, it is wrong to just make your brand known; you have to make it special. By putting emphasis on customer loyalty, you are ensuring that you are their first choice in every repurchase or upgrade.



Pedestrians and Bicyclists Involved in Car Accidents

Every day we hear about new car accidents that have resulted in a tragic injury or loss. These are not uncommon occurrences, and many seek to avoid these unfortunate scenarios by traveling by foot or by bike. While these are generally safer modes of transportation as they do not require the same speed or heavy machinery associated with car travel, some unfortunately still find themselves in danger. Pedestrians and bicyclists can find themselves in the middle of dangerous car accidents from which they do not have the same protection as the other drivers who have the privilege of being inside a motor vehicle equipped with certain safety features. It is important for pedestrians and cyclist to be aware of the common situations in which this occurs so they can be wary of potentially dangerous drivers and make a point to avoid them.

According to the website of the Sampson Law Firm, “pedestrians and cyclists are at a heightened risk of being hit by a car when drivers: fail to stop at red lights, do not slow or stop at crosswalks, take turns too quickly, or are distracted by phones or other electronic devices.” These activities cause distraction or a lack of caution in drivers that makes them a threat not just to other cars, but to pedestrians and cyclists who may cross their paths.

Car accidents can result in tragic injuries for all parties involved. The most dangerous crashes, at times, are the ones which involve victims who are not in a motor vehicle. Accidents involving pedestrians or cyclists are dangerous, and sometimes unavoidable. However, at times these accidents are due to the negligence or distraction of the driver. In these cases, victims of such an accident may be owed certain damages to cope with the financial burden of resulting injuries.

Common Issues Associated with Cleft Lip and Palate

Birth defects are a prevalent issue in America. According to the Centers for Disease Control and Prevention (CDC), an estimated 120,000 babies are affected by birth defects every year. Among the most common type of birth defects are orofacial clefts. Typically known as cleft lip and cleft palate, these conditions can cause a significant number of issues and complications that parents will need to be prepared for.

Orofacial clefts arise from complications that prevent proper facial development during pregnancy. Typically, these complications happen at around the fourth to seventh week of pregnancy, when a baby’s head and facial features begin to form. In particular, orofacial clefts happen when facial tissues fail to fuse together properly. A baby born with a cleft lip will have a gap on the upper lip that runs up to the base of the nose. With a cleft palate, a baby will have a gap or opening on the roof of the mouth. There are also cases when both complications occur, resulting in both a cleft lip and a cleft palate.

While orofacial clefts can be treated and repaired with surgery, there are still some issues and complications that arise from having to deal with these complicated conditions. These issues are particularly common for infants who might be too young to undergo initial surgery. The most common issue with a cleft lip or cleft palate is difficulty eating and feeding. Children with a cleft lip or palate might have difficulty speaking as well. More serious complications include higher risks for ear infections, hearing loss, and other gum and tooth problems.

The CDC has long been trying to understand the causes of orofacial defects. Research findings show that these complications are typically caused by dietary and environmental factors that affect a woman’s pregnancy. In particular, their data shows that women who smoke are more likely to give birth to a baby with an orofacial cleft. The same data also identifies epilepsy medication taken during pregnancy as a possible cause.

A similar cause was found by a study by the College of Family Physicians of Canada. Their findings drew a correlation between the anti-nausea drug Zofran and the occurrence of birth defects. The Zofran attorneys of William Kherkher say on their website that they are currently investigating several cases that could strengthen these claims.

Chrysler Does not “Dodge” Defective Steering Problems

It has been a year since the first stirring sof trouble began to plague American auto maker Chrysler Group LLC when more than 800,000 Dodge Ram trucks 2003 to 2008 models were recalled because of defective steering systems. Since then the total has reached 1.2 million and counting.

The tie rods are pinpointed as the culprit in the system and Chrysler claims that of the recalled vehicles, about 116,000 of them may have this defect which results in an uncontrollable shaking dubbed the “Death Wobble” when the truck was driven in excess of 50 mph under certain circumstances. It is frightening and potentially dangerous, and truck owners have learned firsthand that getting it fixed can take months because of the unavailability of parts.

This is not the first time that Chrysler has had to contend with what they refer to as a “steering shimmy.” Two years ago, the problem came out in its Jeep brand of vehicles, where the term “Jeep Death Wobble” was first coined. Since they are not new to the block, they should have expected that some disgruntled customers would take legal action. And they did.

Chrysler is currently facing a class action lawsuit in the Central District of California (Shaun Sater et al. v. Chrysler Group LLC, Case No. 5:14-cv-00700) as well as numerous individual lawsuits. Chrysler had been known to produce reliable and sturdy vehicles, making it the brand of choice for farmers and ranchers that heavily depend on their vehicles. These recent issues have seriously compromised the popularity of Chrysler vehicles, especially the Dodge Ram. Currently, it could be rightly said that its slogan “Guts. Glory. RAM.” continues to be appropriate because it takes guts to drive a truck that wobbles at high speeds, and glory to those who survive.

According to the website of Ritter & Associates, if you own a defective vehicle, you have the right to get compensation for any injury or inconvenience it may have caused you. Contact a personal injury lawyer to understand more about product liability lawsuits.

Advice For Having The Best Possible Experience With Lawyers

Those looking for some sort of legal representation may be at a loss as to how to find a good lawyer. You do not need to worry. The situation may feel overwhelming in the beginning, but the process is rather easy if you know a little about it. Read on to learn how you can find a great lawyer.

When it comes to hiring a lawyer, trust is an essential part of the relationship that you want to build. You will want a lawyer that you can feel comfortable with and who seems very capable of handling your case. This may take some time to find, so look carefully!

Make sure that your lawyer puts everything out on the table in regards to your options available. When going into a lawsuit, you will want to know all of the options that you have and if there is a plea bargain available. This will not only help you get the best result, but will ease your peace of mind.

A general practitioner is not always your best option. You might have a good lawyer you trust, but do not hesitate to hire a specialized lawyer if you need help with an issue your lawyer has no experience with. Do not hesitate to ask your usual lawyer for a referral if he or she is not up to the task if representing you for something like a Viagra melanoma lawsuit.

It is important to discuss fees with your lawyer up front, before signing any contracts with them. Find out the fee structure that they use to make sure that you can afford their services. If it is out of your price range, then you can look around for a more affordable lawyer.

After you research the various sorts of lawyers and cases there are, you will discover that everything really can fall into place. Start calling and asking questions, and you will find the assistance that you are looking for. Best of luck to you.

Limo Rental Rates

Limo rental rates are typical of any service; it varies based on a lot of factors. Generally, if you want better service, you have to pay higher rates. Fortunately, because there is so much competition for custom, limo services can be had for quite reasonable rates if you go about your booking the smart way.

Basic Costs

Limo rental rates are usually quoted on an hourly basis, although it is possible to get a quote for a protracted lease. The lowest hourly rate for a legitimate limo rental service is $30 for a luxury sedan that can accommodate four people, and goes up to $150 for a stretch limo that is good for up to 14 people. There are larger and novelty limos that can accommodate even more, but the rate varies depending on the actual number of people, so you need to be specific about it. When in Austin, you might want to check out some vehicles you can rent at

However, you usually cannot rent a limo for just an hour because the prep time makes it impractical. Most companies require a minimum of 3 hours per booking, more during peak times (weekends, prom season, etc.). If you want to make the most of your money, pool with your friends or arrange your day to maximize the amount of time you spend being driven around.

Aside from the hourly rate, it is also standard to include a 20% gratuity for the driver; it’s exactly like a tip but more fancy. So if you have a $90 booking, expect to hand over $18 more at the end of the ride unless it has already been included in your total price quote.

Other costs

Reputable limo companies will provide an all-inclusive price quote so you know what you are in for. These include fuel surcharges, travel time (for remote area pickups), toll fees, and other miscellaneous fees.  But some companies may tack on these other charges to your bill at the end of the day, which can seriously increase your costs. Make sure that when you finalize your booking, you are clear about the total amount you have to spend for the rental.

Special packages

Most limo services will offer package rates for weddings, airport transfers, and regular bookings. If you book way in advance or you book for successive days i.e. the whole week, you have a greater chance of getting better discounts.

The Earth’s Axis

The Earth is spinning as it is hurtles through space. It’s the reason we have day and night, and contributes to all sorts of planetary traits, like tides and weather.

The Earth’s spin is around an imaginary line called the axis. The Earth’s axis runs from the north pole, through the planet, and out the south pole, like vertical spits through a mass of gyro meat.

However, the planet is not secured in place by a cooking mechanism like a delicious hunk of lamb shawarma meat. The Earth’s axis actually has a slight wobble called an axial precession. This means the north pole isn’t always pointing in the exact same direction. This can have effects on weather and other big scale stuff.

Planets also have what is called an orbital axis. This is much like it’s axis of rotation, except it’s the line around which the planet orbits its star.

earth and the sun

Criminal Law on Nursing Home Abuse in Texas

Elder abuse is a crime in most jurisdictions, although the classification, parameters and penalties will vary from state to state. In Texas, elder abuse is a felony, with the most serious transgressions leading to serious physical injury or death a first degree felony. This includes deliberate or intentional abuse that occurs while the elderly person is a resident in a nursing home that is funded at least in part through Medicaid or Medicare. Neglect and dereliction of duty in a nursing home leading to serious harm to a resident is a second degree felony. This may include inadequate care leading to malnutrition, poor hygiene, under- or over-medication, and abuse perpetrated by another resident.

This is encoded in the Texas Penal Code under Section 22. The statute refers to injury to children, the elderly, and persons with disabilities caused by a person or institution from intentional or reckless acts of commission or omission. Despite criminalizing elder abuse, however, more than 10,000 reports of nursing home abuse comes in annually to be investigated, and that is only a fraction of the number of actual cases of abuse.

In Texas, there are more than 2.5 million elderly, and half of that number has some type of disability, which is why they are doubly vulnerable and must be protected. This often falls on the shoulders of family and friends, who then report their suspicions to the proper authorities. Complaints of elder abuse against a long-term healthcare facility or nursing home in Texas should be lodged at the Department of Aging and Disability Services or DADS.

Reporting the crime to the authorities does not preclude civil litigation, however. You can file a concurrent case in civil court against both the abuser and the nursing home for personal injury to the elderly relative with the help of a good lawyer. Select from the most experienced of Texas nursing home abuse lawyers in the area for the best results.

Asbestos Exposure while Serving in the Navy

Military forces have a lot more to deal with than just fighting and winning the war; they are also at risk of developing severe diseases and health complications. According to the website of Williams Kherkher, those who work in the shipyards, and most especially those in the US Navy, have the highest rates of developing mesothelioma and other asbestos-related complications. Asbestos has been used in many parts of a ship because of its fire and corrosion-proof qualities, making it an optimal choice for naval vessels. However, the closed-quarters and poorly-ventilated, and other contained settings has caused serious asbestos exposure to the US Navy, and Navy veterans and workers in the shipyard have been known to exhibit higher developments of asbestos-related diseases and complications than any other war veterans.

Mesothelioma and other asbestos-related diseases or complications can take time to develop, usually 30 to 40 years after exposure. Because of this, veterans have just recently shown signs and symptoms of mesothelioma and other diseases. Navy veterans who used to worked below decks of naval warships and submarines have the highest risk of suffering from malignant mesothelioma, and because asbestos fibers can easily attach themselves to clothes, their loved ones at home may also have been exposed. Asbestos have been used in just about every part of naval warships. Even when there was already information regarding the risks of using asbestos, during the time it was not widely well known. Despite the government’s effort to set safety standards for those who are working with asbestos, these safety rules were not enforced until the 1970s.

Veterans who have developed malignant mesothelioma can seek compensation for the damages they (and even their families) suffered from long-term asbestos exposure. Any type of mesothelioma has very low rate of survival. Although veterans affected by asbestos exposure during their service cannot acquire compensation through lawsuits against the government, the Department of Veteran Affairs does acknowledge the connection of mesothelioma and military service. They will be the ones who will review and determine how much compensation each case will receive; it is the veteran’s task to prove that the mesothelioma or any asbestos-related disease or complication is developed during their service in the military. This can be complicated, as various things can come into play. It would be more advisable to have a legal professional guide and represent your case to ensure that compensation is aptly given.

Oil Spill Compensation for Non-Profit Organizations

The BP oil spill that happened in 2011 in the Gulf of Mexico has not only affected the environment and surrounding communities; they have significantly affected the businesses and livelihood of the people living in the affected areas. Hailed as one of the worst man-made disasters in history, the BP oil spill has caused serious damages that, until today, are still bouncing back from the catastrophe.

Among those affected by the BP oil spill are non-profit organizations around the gulf area. Although they are considered non-profit, they have also suffered significant loss due to the accident. Although it is impossible to put an exact dollar amount to the spill’s economic impact, the BP corporation has given its word that it will provide compensation for the non-profit organizations affected by the disaster.

Filing a claim with the BP Claims Facility would be the first step in towards possibly receiving compensation, although in return or having a certain amount of compensation this would also mean that your non-profit business would give up its right to file a lawsuit against the BP and other people related to the oil spill accident. According to BP, claims that are over the amount of $5,000 are considered “large losses” and could take longer to process, therefore if your non-profit business loss is more than that, it would help to find a lawyer who know how to represent and fight your right in court.

As for a non-profit filing a claim for compensation from BP, the requirements for compensation would be pretty much the same as for other businesses. Documenting and showing evidence of loss and effects on your non-profit business or organization is the key in getting compensation, and acquiring it as soon as possible. Make sure to provide a “before and after” economic effect of the oil spill – wages, income, property damage, and others – to ensure that the BP Claims adjuster can calculate the total loss and possible compensation to be given. Make sure that these documents (and other supporting documents that they may ask) are readily available to avoid any inconveniences and hold-ups in the process. It may seem like an easy thing to do, but with the number of compensation claimants BP is facing now, it may be good have legal guidance and representation to avoid being denied of compensation.